Curiosity at Pacific Science Center

Curiosity at Pacific Science Center

“I have no special gifts. I am only passionately curious.” – Albert Einstein 

For over 50 years Pacific Science Center has brought science to life for more than one million people each year. Igniting curiosity in their guests is at the heart of their mission and guiding principles. 

In 2018, Pacific Science Center – with the help of HUM Creative – undertook a brand refresh to enhance visibility and reputation with current and potential guests and supporters. This refresh included the introduction of the BE CURIOUS campaign. This campaign comes to life in every facet of PacSci’s marketing and brand efforts.

Concept | Design | Art Direction | Production | Photoshoot Direction

Client: Pacific Science Center